New blog for 2011 students

ATTENTION: Students in the January/February 2011 class, please go to the following link for the NEW class blog. Do not use this blog - go to the address below (and add ti to your favorites)

http://lyoniae2011b2b.blogspot.com

Decisions

Strategy

Download

Here is the link where you can download your simulation for IAE Lyon:

http://www.calt.insead.edu/eis/SessionsPages/IAELYON030111f

Link to list of EIS INITIATIVES

Les initiatives du jeu (document destiné aux participants) en PDF

bit.ly/b2beis

The price is right?

What is the "right" price for your team's offering of the EIS Workshop?

How would you go about setting the price(s)? Take a look at he following article here.

Which one of the following (or another - based on your research) approaches would you use (and WHY)?!

• Cost-plus pricing
• Target return pricing
• Value-based pricing
• Psychological pricing

Are MEs more resistant?